B*#!’in Camaro

Are kids truly fascinated by cars anymore? Way back when I was a teenager, everyone wanted an IROC-Z or a Trans Am or a Mustang. Maybe a few kids in the school actually drove them, but we talked about them and ogled them when they roared by. These days, kids are too...

The Globe Archives

Blog postings about the Boston Globe tend to be a little negative these days – after all, it isn’t easy to transition to new ways to run a newspaper when your industry model gets scrambled and you have to totally reconstruct how you distribute news and...

Cutting the Cable

Watch how kids consume media – I don’t know of a kid who would turn to a TV when they had a free moment of downtime. But what is more telling is that they don’t ever consider television – it isn’t even in their option tree of choices. If...

Sign, Sign, Everywhere a Sign…

When 128 Volvo closed a few weeks ago, one thing which happened incredibly quickly was the dismantling of the VOLVO sign on the side of the building. Within a day, you no longer could see the familiar Volvo blue letters advertising that you could buy a Volvo in...

The Poor Choice Troika

If you are doing advertising for a dealership, your poorest choice would be to run an ad in a newspaper (ROI roughly equals $0). A slightly less poor choice would be traditional radio, but the ROI isn’t much better. And the 3rd pillar of poor choices would be...