by Phil Jackson | Apr 25, 2019
When 128 Volvo closed a few weeks ago, one thing which happened incredibly quickly was the dismantling of the VOLVO sign on the side of the building. Within a day, you no longer could see the familiar Volvo blue letters advertising that you could buy a Volvo in...
by Phil Jackson | Apr 23, 2019
If you are doing advertising for a dealership, your poorest choice would be to run an ad in a newspaper (ROI roughly equals $0). A slightly less poor choice would be traditional radio, but the ROI isn’t much better. And the 3rd pillar of poor choices would be...
by Phil Jackson | Apr 9, 2019
With the closing of 128 Volvo, it got me thinking about the wholesale changes in the world of dealership newspaper advertising. If you look back at the archives of the Boston Globe from earlier this century, you would find a substantial Sunday Automotive section...
by Phil Jackson | Apr 2, 2019
With the shuttering of 128 Volvo, you no longer can buy a Volvo , get your Volvo serviced, or purchase any Volvo genuine parts at 614 North Ave in Wakefield. It’s the end of an era. Volvo was always an outlier when it came to small, local ownership of their...
by Phil Jackson | Mar 28, 2019
After a long time in the Volvo world, the owners of 128 Volvo are closing down their business. We are honored that Volvo Cars North America has directed us – as the Volvo dealer with the 2 nearest locations – to take over and serve the loyal customers of...
