by Phil Jackson | May 2, 2019
Blog postings about the Boston Globe tend to be a little negative these days – after all, it isn’t easy to transition to new ways to run a newspaper when your industry model gets scrambled and you have to totally reconstruct how you distribute news and...
by Phil Jackson | Apr 30, 2019
Watch how kids consume media – I don’t know of a kid who would turn to a TV when they had a free moment of downtime. But what is more telling is that they don’t ever consider television – it isn’t even in their option tree of choices. If...
by Phil Jackson | Apr 25, 2019
When 128 Volvo closed a few weeks ago, one thing which happened incredibly quickly was the dismantling of the VOLVO sign on the side of the building. Within a day, you no longer could see the familiar Volvo blue letters advertising that you could buy a Volvo in...
by Phil Jackson | Apr 23, 2019
If you are doing advertising for a dealership, your poorest choice would be to run an ad in a newspaper (ROI roughly equals $0). A slightly less poor choice would be traditional radio, but the ROI isn’t much better. And the 3rd pillar of poor choices would be...
by Phil Jackson | Apr 9, 2019
With the closing of 128 Volvo, it got me thinking about the wholesale changes in the world of dealership newspaper advertising. If you look back at the archives of the Boston Globe from earlier this century, you would find a substantial Sunday Automotive section...
by Phil Jackson | Apr 2, 2019
With the shuttering of 128 Volvo, you no longer can buy a Volvo , get your Volvo serviced, or purchase any Volvo genuine parts at 614 North Ave in Wakefield. It’s the end of an era. Volvo was always an outlier when it came to small, local ownership of their...
by Phil Jackson | Mar 28, 2019
After a long time in the Volvo world, the owners of 128 Volvo are closing down their business. We are honored that Volvo Cars North America has directed us – as the Volvo dealer with the 2 nearest locations – to take over and serve the loyal customers of...
by Phil Jackson | Mar 26, 2019
It is sad to see what’s become of boston.com. Years ago it was a juggernaut – the singular website in Greater Boston for news, sports, events and everything else. It was the homepage on my browser for probably a decade or more, and I spent hours on the...
by Phil Jackson | Mar 21, 2019
Does anyone listen to radio anymore? Or maybe a better question is does anyone hear ads on the radio anymore? These days I find myself listening to more and more podcasts. They are a much more interesting way to pass the time while in my car. I still listen to...
by Phil Jackson | Mar 7, 2019
What a dealer owns in their inventory – the amount and quality of the vehicles they own in order to resell – is the most important driver of their marketing and advertising efforts. Cars drive clicks and eventual buyers. Dealers should be doing everything...
