by Phil Jackson | May 29, 2019
An interesting thing to note about dealership websites is that many dealers have very little ultimate control over their sites. Most businesses (hopefully) decide on the need for a website, go out and find a vendor, and then create an interesting and pertinent website...
by Phil Jackson | May 21, 2019
Another link to the past with our new Boston Volvo building is the vetical VOLVO sign hanging from the building – similar to what we had years ago in Cambridge and Newton...
by Phil Jackson | May 16, 2019
I have no idea if paying for online content has taken enough of a hold to help the newspaper business, but when I take a look at my habits it is interesting how things have changed. Ten years ago I paid for the Boston Globe and (3) magazines. These days my household...
by Phil Jackson | May 8, 2019
Are kids truly fascinated by cars anymore? Way back when I was a teenager, everyone wanted an IROC-Z or a Trans Am or a Mustang. Maybe a few kids in the school actually drove them, but we talked about them and ogled them when they roared by. These days, kids are too...
by Phil Jackson | May 2, 2019
Blog postings about the Boston Globe tend to be a little negative these days – after all, it isn’t easy to transition to new ways to run a newspaper when your industry model gets scrambled and you have to totally reconstruct how you distribute news and...
by Phil Jackson | Apr 30, 2019
Watch how kids consume media – I don’t know of a kid who would turn to a TV when they had a free moment of downtime. But what is more telling is that they don’t ever consider television – it isn’t even in their option tree of choices. If...
by Phil Jackson | Apr 25, 2019
When 128 Volvo closed a few weeks ago, one thing which happened incredibly quickly was the dismantling of the VOLVO sign on the side of the building. Within a day, you no longer could see the familiar Volvo blue letters advertising that you could buy a Volvo in...
by Phil Jackson | Apr 23, 2019
If you are doing advertising for a dealership, your poorest choice would be to run an ad in a newspaper (ROI roughly equals $0). A slightly less poor choice would be traditional radio, but the ROI isn’t much better. And the 3rd pillar of poor choices would be...
by Phil Jackson | Apr 9, 2019
With the closing of 128 Volvo, it got me thinking about the wholesale changes in the world of dealership newspaper advertising. If you look back at the archives of the Boston Globe from earlier this century, you would find a substantial Sunday Automotive section...
by Phil Jackson | Apr 2, 2019
With the shuttering of 128 Volvo, you no longer can buy a Volvo , get your Volvo serviced, or purchase any Volvo genuine parts at 614 North Ave in Wakefield. It’s the end of an era. Volvo was always an outlier when it came to small, local ownership of their...
