by Phil Jackson | Apr 23, 2019
If you are doing advertising for a dealership, your poorest choice would be to run an ad in a newspaper (ROI roughly equals $0). A slightly less poor choice would be traditional radio, but the ROI isn’t much better. And the 3rd pillar of poor choices would be...
by Phil Jackson | Apr 9, 2019
With the closing of 128 Volvo, it got me thinking about the wholesale changes in the world of dealership newspaper advertising. If you look back at the archives of the Boston Globe from earlier this century, you would find a substantial Sunday Automotive section...
by Phil Jackson | Apr 2, 2019
With the shuttering of 128 Volvo, you no longer can buy a Volvo , get your Volvo serviced, or purchase any Volvo genuine parts at 614 North Ave in Wakefield. It’s the end of an era. Volvo was always an outlier when it came to small, local ownership of their...
by Phil Jackson | Mar 28, 2019
After a long time in the Volvo world, the owners of 128 Volvo are closing down their business. We are honored that Volvo Cars North America has directed us – as the Volvo dealer with the 2 nearest locations – to take over and serve the loyal customers of...
by Phil Jackson | Mar 26, 2019
It is sad to see what’s become of boston.com. Years ago it was a juggernaut – the singular website in Greater Boston for news, sports, events and everything else. It was the homepage on my browser for probably a decade or more, and I spent hours on the...
by Phil Jackson | Mar 21, 2019
Does anyone listen to radio anymore? Or maybe a better question is does anyone hear ads on the radio anymore? These days I find myself listening to more and more podcasts. They are a much more interesting way to pass the time while in my car. I still listen to...
by Phil Jackson | Mar 7, 2019
What a dealer owns in their inventory – the amount and quality of the vehicles they own in order to resell – is the most important driver of their marketing and advertising efforts. Cars drive clicks and eventual buyers. Dealers should be doing everything...
by Phil Jackson | Feb 26, 2019
Just a quick shout-out to our friends at Dynamic Beacon for the help in creating this great new website for our company. It is everything we wanted – clean, good-looking, and responsive. So it pretty much is unlike most automotive websites! Our store-specific...
by Phil Jackson | Feb 13, 2019
Been driving a Volvo hybrid for about 3 months now – here are the initial impressions: I average over 100 mpg. Granted I drive mostly local roads, but that is fantastic. I used to care more about how fast I got somewhere – now I’m satisfied watching...
by Phil Jackson | Feb 8, 2019
All of the talk about Tesla revolves around a few topics: they are burning through money – building cars is hard – that’s why it has been many decades since a new car company came about. They will flame out. they are damn cool, I want one. they are...
