by Phil Jackson | May 2, 2019
Blog postings about the Boston Globe tend to be a little negative these days – after all, it isn’t easy to transition to new ways to run a newspaper when your industry model gets scrambled and you have to totally reconstruct how you distribute news and...
by Phil Jackson | Apr 30, 2019
Watch how kids consume media – I don’t know of a kid who would turn to a TV when they had a free moment of downtime. But what is more telling is that they don’t ever consider television – it isn’t even in their option tree of choices. If...
by Phil Jackson | Apr 25, 2019
When 128 Volvo closed a few weeks ago, one thing which happened incredibly quickly was the dismantling of the VOLVO sign on the side of the building. Within a day, you no longer could see the familiar Volvo blue letters advertising that you could buy a Volvo in...
by Phil Jackson | Apr 23, 2019
If you are doing advertising for a dealership, your poorest choice would be to run an ad in a newspaper (ROI roughly equals $0). A slightly less poor choice would be traditional radio, but the ROI isn’t much better. And the 3rd pillar of poor choices would be...
by Phil Jackson | Apr 9, 2019
With the closing of 128 Volvo, it got me thinking about the wholesale changes in the world of dealership newspaper advertising. If you look back at the archives of the Boston Globe from earlier this century, you would find a substantial Sunday Automotive section...
