by Phil Jackson | Jan 20, 2020
2020 is the first year that I can recall that a majority of the brands we sell are not taking part in the AutoShow at the Convention Center (BCEC). Nissan and Honda are still there, but Audi and Porsche and Volvo did not participate. That begs the question: are auto...
by Phil Jackson | Jul 22, 2019
In the world of search, your website has been taken down a notch. It used to be that your website was the end-all and be-all of your marketing efforts. These days, your Google My Business page is way more essential to your business. As an example, I just performed a...
by Phil Jackson | Apr 23, 2019
If you are doing advertising for a dealership, your poorest choice would be to run an ad in a newspaper (ROI roughly equals $0). A slightly less poor choice would be traditional radio, but the ROI isn’t much better. And the 3rd pillar of poor choices would be...
by Phil Jackson | Mar 26, 2019
It is sad to see what’s become of boston.com. Years ago it was a juggernaut – the singular website in Greater Boston for news, sports, events and everything else. It was the homepage on my browser for probably a decade or more, and I spent hours on the...
by Phil Jackson | Mar 21, 2019
Does anyone listen to radio anymore? Or maybe a better question is does anyone hear ads on the radio anymore? These days I find myself listening to more and more podcasts. They are a much more interesting way to pass the time while in my car. I still listen to...
