by Phil Jackson | Apr 9, 2019
With the closing of 128 Volvo, it got me thinking about the wholesale changes in the world of dealership newspaper advertising. If you look back at the archives of the Boston Globe from earlier this century, you would find a substantial Sunday Automotive section...
by Phil Jackson | Mar 7, 2019
What a dealer owns in their inventory – the amount and quality of the vehicles they own in order to resell – is the most important driver of their marketing and advertising efforts. Cars drive clicks and eventual buyers. Dealers should be doing everything...
by Phil Jackson | Jan 3, 2019
Oldie but goodie – originally published in March of 2015. Just dove past a billboard for a dealership where the basic message was one of car dealer self-loathing; it went something along the lines of “don’t like car dealers, neither do we.”...
