Americans purchased 331,500 fully electric vehicles in Q2, an 11% increase over Q2 2023.
Tesla accounted for 164,000 Q2 sales, but interestingly for the first time its share of the EV market dipped below 50%.
The leading non-Tesla EV sales leader was the Ford Mustang Mach-E.
18 EVs posted more than 5,000 in US sales, which includes Toyota’s first fully electric EV. The inexplicably named bZ4X totaled 7,600 sales, which is quadruple what it sold last year. Subaru also has a new electric model which has tripled in sales. For all the chatter of an EV slowdown, perhaps consumers were simply waiting for their brand of preference to roll out an EV of value. It will be interesting to see how Honda’s new Prologue sells now that it has hit the market in quantity.