by Phil Jackson | Mar 22, 2023
Has the world reached peak ICE? Sales of internal combustion engine (ICE) passenger vehicles reached a peak of 86 million in 2017 (this number includes traditional hybrids like the Prius). In that same year electric and plug-in hybrids amounted to just over 1 million...
by Phil Jackson | Mar 8, 2023
On this International Womens Day, here is a great quote we recently read in Automotive News: “The reason why women aren’t drawn to our industry is because they think we’re selling cars. If they knew that it was so much more about the people, this...
by Phil Jackson | Jan 25, 2023
Gasoline demand in America has peaked according to government forecasts. American drivers are using less fuel due to more efficient engines and the onset of a critical mass of electric vehicles. There is still a huge demand for gasoline, and the current levels of fuel...
by Phil Jackson | Jan 11, 2023
At first glance, it sounds quite frivolous: a heated seatbelt. Why would auto supplier ZF be working on a technique to weave heating conductors into the belt structure? Did anyone ask for this?! Delve into the details however, and there is a very concrete...
by Phil Jackson | Dec 1, 2022
Drivers of electric cars quicky get to know the intricacies of regenerative braking. When you release the accelerator or use the brakes, the torque of the electric motors is reversed. Not only does the car slow down, but the motors become generators and charge the...
by Phil Jackson | Nov 16, 2022
Here is a link to a thought-provoking article on Slate discussing the repercussions of our move in America to larger and larger personal vehicles. The gist of the article is that we have done a fantastic job of emphasizing and subsequently succeeding in protecting the...
