by Phil Jackson | Sep 15, 2021
If I have a great experience buying something, doesn’t it make sense to write an online review directly with the store? If my local pizzeria makes me an awesome pie, I would naturally go to their Google My Business page to write a review, or rate them on their...
by Phil Jackson | Jan 20, 2020
2020 is the first year that I can recall that a majority of the brands we sell are not taking part in the AutoShow at the Convention Center (BCEC). Nissan and Honda are still there, but Audi and Porsche and Volvo did not participate. That begs the question: are auto...
by Phil Jackson | Aug 5, 2019
Read a fantastic article in the New York Times recently about the fight to save Notre-Dame cathedral. Not only was it well-written and informative, but it also foreshadowed the future of news articles. Interwoven throughout the text were instructive graphics which...
by Phil Jackson | Jun 20, 2019
This will be an ongoing series addressing the challenges and shortcomings of dealership websites. Dealer websites are never eye-popping-ly amazing. When they are at their best they function well enough so that customers get the info they need. But no one ever visits a...
by Phil Jackson | May 29, 2019
An interesting thing to note about dealership websites is that many dealers have very little ultimate control over their sites. Most businesses (hopefully) decide on the need for a website, go out and find a vendor, and then create an interesting and pertinent website...
by Phil Jackson | Apr 23, 2019
If you are doing advertising for a dealership, your poorest choice would be to run an ad in a newspaper (ROI roughly equals $0). A slightly less poor choice would be traditional radio, but the ROI isn’t much better. And the 3rd pillar of poor choices would be...
