by Phil Jackson | Jun 20, 2019
This will be an ongoing series addressing the challenges and shortcomings of dealership websites. Dealer websites are never eye-popping-ly amazing. When they are at their best they function well enough so that customers get the info they need. But no one ever visits a...
by Phil Jackson | Jun 13, 2019
Interesting article last week about tires – Bridgestone is working on a new prototype which reduces the noise produced from rolling tires. Cars make a lot of noise. The causes are engine, tires and wind: up to 20 mph engine noise dominates, if you are going...
by Phil Jackson | May 31, 2019
After many years in the auto body repair business, our Village Collision location has closed. Our very old building in Coolidge Corner is slated for redevelopment, and we weren’t able to find a suitable location in the area where we could relocate. If you have...
by Phil Jackson | May 29, 2019
An interesting thing to note about dealership websites is that many dealers have very little ultimate control over their sites. Most businesses (hopefully) decide on the need for a website, go out and find a vendor, and then create an interesting and pertinent website...
by Phil Jackson | May 21, 2019
Another link to the past with our new Boston Volvo building is the vetical VOLVO sign hanging from the building – similar to what we had years ago in Cambridge and Newton...
by Phil Jackson | May 16, 2019
I have no idea if paying for online content has taken enough of a hold to help the newspaper business, but when I take a look at my habits it is interesting how things have changed. Ten years ago I paid for the Boston Globe and (3) magazines. These days my household...
by Phil Jackson | May 8, 2019
Are kids truly fascinated by cars anymore? Way back when I was a teenager, everyone wanted an IROC-Z or a Trans Am or a Mustang. Maybe a few kids in the school actually drove them, but we talked about them and ogled them when they roared by. These days, kids are too...
by Phil Jackson | May 2, 2019
Blog postings about the Boston Globe tend to be a little negative these days – after all, it isn’t easy to transition to new ways to run a newspaper when your industry model gets scrambled and you have to totally reconstruct how you distribute news and...
by Phil Jackson | Apr 30, 2019
Watch how kids consume media – I don’t know of a kid who would turn to a TV when they had a free moment of downtime. But what is more telling is that they don’t ever consider television – it isn’t even in their option tree of choices. If...
by Phil Jackson | Apr 25, 2019
When 128 Volvo closed a few weeks ago, one thing which happened incredibly quickly was the dismantling of the VOLVO sign on the side of the building. Within a day, you no longer could see the familiar Volvo blue letters advertising that you could buy a Volvo in...
