by Phil Jackson | Jul 24, 2019
This is pretty fascinating – ran across these images online while doing some research on another topic. From 1969, they are shots of the Service Department crew in our old Boston Volvo location in Cambridge (304 Mass Ave). Check them out: Old Boston Volvo Shots ...
by Phil Jackson | Jul 22, 2019
In the world of search, your website has been taken down a notch. It used to be that your website was the end-all and be-all of your marketing efforts. These days, your Google My Business page is way more essential to your business. As an example, I just performed a...
by Phil Jackson | Jul 16, 2019
If you happen to make a poor decision and drive back home at 2pm on Sunday after a long July 4th weekend, you end up cursing the crush of traffic and getting angry at the State of New Hampshire for not insisting on building more lanes on I-95. You make a simple...
by Phil Jackson | Jun 20, 2019
This will be an ongoing series addressing the challenges and shortcomings of dealership websites. Dealer websites are never eye-popping-ly amazing. When they are at their best they function well enough so that customers get the info they need. But no one ever visits a...
by Phil Jackson | Jun 13, 2019
Interesting article last week about tires – Bridgestone is working on a new prototype which reduces the noise produced from rolling tires. Cars make a lot of noise. The causes are engine, tires and wind: up to 20 mph engine noise dominates, if you are going...
by Phil Jackson | May 31, 2019
After many years in the auto body repair business, our Village Collision location has closed. Our very old building in Coolidge Corner is slated for redevelopment, and we weren’t able to find a suitable location in the area where we could relocate. If you have...
by Phil Jackson | May 29, 2019
An interesting thing to note about dealership websites is that many dealers have very little ultimate control over their sites. Most businesses (hopefully) decide on the need for a website, go out and find a vendor, and then create an interesting and pertinent website...
by Phil Jackson | May 21, 2019
Another link to the past with our new Boston Volvo building is the vetical VOLVO sign hanging from the building – similar to what we had years ago in Cambridge and Newton...
by Phil Jackson | May 16, 2019
I have no idea if paying for online content has taken enough of a hold to help the newspaper business, but when I take a look at my habits it is interesting how things have changed. Ten years ago I paid for the Boston Globe and (3) magazines. These days my household...
by Phil Jackson | May 8, 2019
Are kids truly fascinated by cars anymore? Way back when I was a teenager, everyone wanted an IROC-Z or a Trans Am or a Mustang. Maybe a few kids in the school actually drove them, but we talked about them and ogled them when they roared by. These days, kids are too...
