Recognition Well Deserved

As we come up to the one-year anniversary of his induction into the Massachusetts State Auto Dealers Association Hall of Fame, we wanted to once again recognize our leader, Ray Ciccolo. Ray was part of the inaugural class into the Hall of Fame in 2018, as well as the...

Welcome Suburban Auto Body!

 Earlier this year we closed up shop at our Village Collision location in Coolidge Corner. The building was in rough shape, and with a redevelopment project for the property in the works, it was time to move on. We tried to find a suitable property which to move to,...

Swedish Car Day Turns 20!

Amazing to think that our little get together to celebrate Swedish cars will turn 20 on Sunday. Way back when it started last century, we had been the largest Volvo dealer in New England for decades, and had recently brought Saab into our mix when we purchased Charles...

What The Future Looks Like Online

Read a fantastic article in the New York Times recently about the fight to save Notre-Dame cathedral. Not only was it well-written and informative, but it also foreshadowed the future of news articles. Interwoven throughout the text were instructive graphics which...

Boston Volvo 50 Years Ago

This is pretty fascinating – ran across these images online while doing some research on another topic. From 1969, they are shots of the Service Department crew in our old Boston Volvo location in Cambridge (304 Mass Ave). Check them out: Old Boston Volvo Shots ...

Your New Homepage

In the world of search, your website has been taken down a notch. It used to be that your website was the end-all and be-all of your marketing efforts. These days, your Google My Business page is way more essential to your business. As an example, I just performed a...

More Roads Don’t Solve Traffic Issues

If you happen to make a poor decision and drive back home at 2pm on Sunday after a long July 4th weekend, you end up cursing the crush of traffic and getting angry at the State of New Hampshire for not insisting on building more lanes on I-95. You make a simple...

Most Dealership Websites Are Mediocre – Part I

This will be an ongoing series addressing the challenges and shortcomings of dealership websites. Dealer websites are never eye-popping-ly amazing. When they are at their best they function well enough so that customers get the info they need. But no one ever visits a...

Tamping Down the Car Noise

Interesting article last week about tires – Bridgestone is working on a new prototype which reduces the noise produced from rolling tires. Cars make a lot of noise. The causes are engine, tires and wind: up to 20 mph engine noise dominates, if you are going...

Village Collision Closes

After many years in the auto body repair business, our Village Collision location has closed. Our very old building in Coolidge Corner is slated for redevelopment, and we weren’t able to find a suitable location in the area where we could relocate. If you have...